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CMR2 590 Topics in Marketing. (3 credits)
Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
CMRK 200 CMRK 200 Fundamentals of Marketing (3 credits) (3 credits)
Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.
CMRK 225 Marketing Statistics and Research. (3 credits)
In-class, Part-time
Winter 2019, Fall 2019, Winter 2020
Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
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CMRK 230 Personal Selling and Customer Service. (3 credits)
In-class, Part-time
Introduction to theories and practices of personal selling and delivery of effective customer service. Relationship, product, customer and presentation strategies. Measurement of service quality, feedback, conflict resolution, and management of customer expectations.
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CMRK 235 Digital Media Marketing. (3 credits)
Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
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CMRK 320 Principles of Consumer Behaviour. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
CMRK 321 Integrated Marketing Communications. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media
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CMRK 322 Basics of Service Marketing. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
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CMRK 325 Global Marketing. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.
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CMRK 430 Marketing Applications. (3 credits)
Spring/Summer 2020
Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation.
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CMS2 500 Mathematics for Management. (3 credits)
Fall 2019, Winter 2020, Spring/Summer 2020
Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
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CMS2 505 Quantitative Analysis Tools in Decision Making. (3 credits)
This course provides applications-oriented operations research modeling tools, such as: linear programming, integer programming, network modeling, and queuing theory. Use of spreadsheet/modeling software is an integral part of this course.
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CMS2 515 Operations Management. (3 credits)
Fall 2019
Introduction to decisions and trade-offs associated with production of goods and services. Topics include technology planning (production process), design of production systems (capacity and location planning), control issues (production planning and inventory control, MRP/JIT, scheduling, quality and reliability and distribution planning), design for manufacturability, management of new technology (FMS, group technology and robotics) and management of services operations.
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CMS2 521 Applied Management Statistics. (3 credits)
Winter 2019, Fall 2019, Winter 2020, Spring/Summer 2020
Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
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CMS2 524 Management of Service Operations. (3 credits)
Winter 2019, Winter 2020
The course takes an operations point of view to look at companies and industries in the services sector. It builds on conceptual frameworks and cases from a wide range of service operations, selected from health care, hospitality, internet services, transportation, retailing, financial services, humanitarian services, government services, and others.
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CMS2 525 Supply Chain Management. (3 credits)
Winter 2019, Winter 2020
This is an applications-oriented course in supply chain strategy and macro-processes of supply chain management such as supplier relations management, customer relations management, logistics and distribution. Use of operations research models and computer software will be an integral part of this course.
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CMS2 527 Business Intelligence and Analytics. (3 credits)
This course provides a managerial and technical focus on computational and business techniques which can help to identify new business opportunities and transform an organization鈥檚 future by optimizing operational and strategic decision making.
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CMS2 529 Introduction to Data Analytics. (3 credits)
Focuses on executing statistical methods on data sets for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results in support of business decision making.
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CMS2 530 Simulation Analysis and Modeling. (3 credits)
This course focuses on the theory and practice of simulation modeling and analysis with applications in supply chain manufacturing and service operations. Use of spreadsheets and simulation modeling software is an integral part of this course.
CMS2 531 Re-Engineering and Integration of Business Systems. (3 credits)
Fall 2019
Information systems used in supply chains are presented in the context of enterprise resource planning (ERP) systems with applications in manufacturing, retailing and distribution services sectors. Core business processes and transactions pertaining to supply chain management are identified and discussed in terms of relevant ERP modules.
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Types of Programs Available
Graduate-level Certificates and Diplomas

Applicants must first complete a bachelor's degree to meet part of the admission criteria for the graduate-level diploma and graduate certificate programs.听

听

Graduate-level听Diploma Programs听禄

Graduate Certificates听禄

Undergraduate Certificates
Professional Development Certificates

A Professional Development Certificate is a non-credit micro-program听of no less than 12 Continuing Education Units (120 hours of study) with focus on acquisition of practical in-demand knowledge and skills.听

The micro-programs are primarily targeted at professionals who already have some experience in a specific industry or professional field and wish to sharpen their professional skills and competencies, as well as validate them through academic recognition.

Programs offered:听

Online Programs

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Blended Online Programs:

Lifelong Learning

The 平特五不中 Community for Lifelong Learning (MCLL) offers educational programs for mature learners who wish to continue learning simply for the joy of it. Our peer-moderated study groups and lectures cover a wide range of subjects: Arts, Literature, History, Music, Science, Philosophy, World Culture, and Travel. You鈥檒l enjoy expanding your knowledge, making new friends, and being a student again in the surroundings of a world-renowned university 鈥� with no exams!

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