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CIAM 550 Commun & Networking Skills for Aviation Professionals. (3 credits)
Winter 2019
This course focuses on the tools and techniques required by aviation professionals to analyze, interpret and effectively communicate with internal and external stakeholders in various contexts. It also provides participants with the opportunity to develop and hone their presentation skills. Topics include: persuasion and influence, collaboration, situation appraisal, business networking, oral and written communication, risk and crisis communication, digital communication, and cross-cultural communication.
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CIAM 552 Analytics & Bus. Intelligence for Aviation Professionals. (3 credits)
Winter 2019
This course focuses on the practical application of concepts, knowledge, and computational techniques of data analytics to identify and solve business problems and improve organizational decision making in the aviation industry. Students will analyze and interpret data, and apply insights obtained from inside and outside aviation-related organizations to optimize strategic decision-making and improve operations, productivity and business results.
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CMIS 422 Information System Security. (3 credits)
Fundamental concepts relating to the design of secure information systems. Identification and assessment of security risks at the application, network, and physical levels. Use of cryptography and other techniques to provide necessary level of security.
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CMIS 520 Accounting Information Support Systems. (3 credits)
Principles of accounting information systems and the influence of technology in the accounting process, allowing for the design, evaluation and implementation of such systems.
CMIS 530 Digital Analytics and Targeting. (3 credits)
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
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CMIS 541 Information Systems for Managers. (3 credits)
Spring/Summer 2020
Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
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CMIS 542 Strategic Internet Marketing. (3 credits)
Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
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CMIS 543 Digital Customer Experience. (3 credits)
Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.
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CMIS 544 Digital Marketing Automation, Planning and Technology. (3 credits)
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
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CMIS 545 Cloud Computing Architecture. (3 credits)
Covers different cloud infrastructures and architectures in the context of deployed cloud computing systems that are appropriate for different businesses. Enables students to use key business metrics to make decisions on the suitability of applications for cloud deployment.
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CMIS 549 Digital Media and Search Engine Optimization. (3 credits)
Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
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CMIS 550 Fundamentals of Big Data. (3 credits)
Investigates big data鈥檚 enabling technologies; compares big data to traditional data models; and explores how big data enables applications such as data mining and deep learning.
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CMR2 542 Marketing Principles and Applications. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
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CMR2 543 Marketing of Services. (3 credits)
Winter 2019, Winter 2020
Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
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CMR2 548 Processes of Marketing Research. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
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CMR2 549 Strategic Selling. (3 credits)
Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers鈥� expectations.
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CMR2 556 Buyer Behaviour. (3 credits)
Winter 2019, Winter 2020
This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
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CMR2 564 Marketing Communications: A Strategic Approach. (3 credits)
Winter 2019, Winter 2020
Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
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CMR2 566 Global Marketing Management. (3 credits)
Winter 2019, Winter 2020
Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
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CMR2 570 Strategic Marketing Planning. (3 credits)
Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
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Types of Programs Available
Graduate-level Certificates and Diplomas

Applicants must first complete a bachelor's degree to meet part of the admission criteria for the graduate-level diploma and graduate certificate programs.听

听

Graduate-level听Diploma Programs听禄

Graduate Certificates听禄

Undergraduate Certificates
Professional Development Certificates

A Professional Development Certificate is a non-credit micro-program听of no less than 12 Continuing Education Units (120 hours of study) with focus on acquisition of practical in-demand knowledge and skills.听

The micro-programs are primarily targeted at professionals who already have some experience in a specific industry or professional field and wish to sharpen their professional skills and competencies, as well as validate them through academic recognition.

Programs offered:听

Online Programs

100% Online Programs:

Blended Online Programs:

Lifelong Learning

The 平特五不中 Community for Lifelong Learning (MCLL) offers educational programs for mature learners who wish to continue learning simply for the joy of it. Our peer-moderated study groups and lectures cover a wide range of subjects: Arts, Literature, History, Music, Science, Philosophy, World Culture, and Travel. You鈥檒l enjoy expanding your knowledge, making new friends, and being a student again in the surroundings of a world-renowned university 鈥� with no exams!

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