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CPL2 590 Topics in International Business. (3 credits)
Specialized course covering an advanced topic in the international business area selected from current issues or themes in literature.
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CPL2 591 Essentials Coaching Skills. (1 credit)
This course introduces principles and practices of coaching. It includes the CLEAR Coaching Model and fundamental coaching skills. The practical component offers participants the opportunity to learn, apply, and hone coaching skills for effective leadership in an organizational setting. The participants will be provided with specific templates, structures, and guidelines.
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CPL2 595 Topics in Leadership. (3 credits)
Specialized course covering an advanced topic in the leadership area selected from current issues or themes in literature.
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CPRL 214 Applied Public Relations Methods 1. (3 credits)
Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
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CPRL 220 Fundamentals of Fund-Raising. (3 credits)
In-class, Part-time
Spring/Summer 2019
Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
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CPRL 221 Professional Communication and Networking. (3 credits)
Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills.
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CPRL 223 Basics of Public Relations. (3 credits)
In-class, Part-time
Winter 2019, Fall 2019, Winter 2020
An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
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CPRL 224 Applied Public Relations Methods 2. (3 credits)
In-class, Part-time
Winter 2019, Fall 2019, Winter 2020
Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
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CPRL 225 Social and Traditional Media Relations. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
CPRL 226 Corporate Communications. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
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CPRL 227 Internal Communication. (3 credits)
In-class, Part-time
Fall 2019
An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
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CPRL 228 Event Management. (3 credits)
In-class, Part-time
Fall 2019
Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
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CPRL 321 PR Issues Management. (3 credits)
In-class, Part-time
Winter 2019, Winter 2020
Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
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CPRL 322 Cases in Public Relations. (3 credits)
In-class, Part-time
Winter 2019, Spring/Summer 2019, Winter 2020, Spring/Summer 2020
Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
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CPRL 510 Fundamentals of Public Relations. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
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CPRL 515 Fund-raising and Philanthropy. (3 credits)
The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
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CPRL 520 Applied Public Relations Communication. (3 credits)
Winter 2019, Fall 2019, Winter 2020
Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
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CPRL 530 Internal Stakeholder Communication. (3 credits)
Fall 2019, Winter 2020
Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
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CPRL 531 Media Context and Applications. (3 credits)
Winter 2019, Winter 2020
Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
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CPRL 532 Public Relations Event Management. (3 credits)
Fall 2019
Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
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Types of Programs Available
Graduate-level Certificates and Diplomas

Applicants must first complete a bachelor's degree to meet part of the admission criteria for the graduate-level diploma and graduate certificate programs.听

听

Graduate-level听Diploma Programs听禄

Graduate Certificates听禄

Undergraduate Certificates
Professional Development Certificates

A Professional Development Certificate is a non-credit micro-program听of no less than 12 Continuing Education Units (120 hours of study) with focus on acquisition of practical in-demand knowledge and skills.听

The micro-programs are primarily targeted at professionals who already have some experience in a specific industry or professional field and wish to sharpen their professional skills and competencies, as well as validate them through academic recognition.

Programs offered:听

Online Programs

100% Online Programs:

Blended Online Programs:

Lifelong Learning

The 平特五不中 Community for Lifelong Learning (MCLL) offers educational programs for mature learners who wish to continue learning simply for the joy of it. Our peer-moderated study groups and lectures cover a wide range of subjects: Arts, Literature, History, Music, Science, Philosophy, World Culture, and Travel. You鈥檒l enjoy expanding your knowledge, making new friends, and being a student again in the surroundings of a world-renowned university 鈥� with no exams!

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