Exigences du programme
Le dipl么me en marketing appliqu茅 s'adresse aux 茅tudiants souhaitant enrichir leurs 茅tudes universitaires ant茅rieures pour postuler un emploi en marketing dans des organisations commerciales, industrielles ou sans but lucratif, ou pour entreprendre une nouvelle carri猫re. Ce programme pr茅sente aux 茅tudiants les th茅ories, les pratiques et les plus r茅cents d茅veloppements dans le domaine du marketing et leur donne l'occasion d'utiliser leurs acquis dans des cas pratiques. Pour s'inscrire 脿 ce programme, les 茅tudiants doivent 锚tre titulaires d'un dipl么me de baccalaur茅at, dans n'importe quel domaine, et avoir obtenu une MPC 茅gale ou sup茅rieure 脿 3,0 sur 4,0, ou 3,2 sur 4,0 dans leurs deux derni猫res ann茅es d'茅tudes universitaires 脿 temps plein.
Cours obligatoires
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CMIS 542 Strategic Internet Marketing (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Trimestres : Automne 2015, 脡t茅 2016
Charg茅s de cours : Jouini, Bassem (Fall) Muscott, Adam; Papastefanou, Nicolette (Summer)
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Moscovitz, David Lewis (Fall) Dracopoulos, George (Winter) Royce, Charles (Summer)
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CMR2 543 Marketing of Services (3 unit茅s)
Vue d'ensemble
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Trimestres : Hiver 2016
Charg茅s de cours : Moscovitz, David Lewis (Winter)
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CMR2 548 Processes of Marketing Research (3 unit茅s)
Vue d'ensemble
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 549 Strategic Selling (3 unit茅s)
Vue d'ensemble
Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers鈥� expectations.
Trimestres : Automne 2015
Charg茅s de cours : Delorme, Bruno (Fall)
Corequisite: CMR2 542
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CMR2 556 Buyer Behaviour (3 unit茅s)
Vue d'ensemble
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Hiver 2016
Charg茅s de cours : Royce, Charles (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 unit茅s)
Vue d'ensemble
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Trimestres : Hiver 2016
Charg茅s de cours : Gardner Gregory, Kevin (Winter)
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CMR2 566 Global Marketing Management (3 unit茅s)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Hiver 2016, 脡t茅 2016
Charg茅s de cours : Dellar, Mary (Winter) Desrosiers, Lee (Summer)
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CMR2 570 Strategic Marketing Planning (3 unit茅s)
Vue d'ensemble
Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Trimestres : 脡t茅 2016
Charg茅s de cours : Gardner Gregory, Kevin (Summer)
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CPL2 510 Communication and Networking Skills (3 unit茅s)
Vue d'ensemble
Politique : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Callaway, Yvonne (Fall) Walsh, Brendan (Winter) Pitts, Charles (Summer)
**In addition to Wednesday classes there will be three Friday classes held on Friday May 13, 20 and June 3 from 18:00 to 21:00.