Program Requirements
The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry, or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices, and recent developments in the field of marketing, and provide and opportunity to apply these in practical situations. Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
Required Courses
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CMIS 542 Strategic Internet Marketing (3 credits)
Overview
Management Information Systems : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Terms: Fall 2015, Summer 2016
Instructors: Jouini, Bassem (Fall) Muscott, Adam; Papastefanou, Nicolette (Summer)
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CMR2 542 Marketing Principles and Applications (3 credits)
Overview
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Moscovitz, David Lewis (Fall) Dracopoulos, George (Winter) Royce, Charles (Summer)
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CMR2 543 Marketing of Services (3 credits)
Overview
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Winter 2016
Instructors: Moscovitz, David Lewis (Winter)
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CMR2 548 Processes of Marketing Research (3 credits)
Overview
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Fall 2015, Winter 2016
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 549 Strategic Selling (3 credits)
Overview
Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers鈥� expectations.
Terms: Fall 2015
Instructors: Delorme, Bruno (Fall)
Corequisite: CMR2 542
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CMR2 556 Buyer Behaviour (3 credits)
Overview
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Winter 2016
Instructors: Royce, Charles (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 credits)
Overview
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Terms: Winter 2016
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 566 Global Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Winter 2016, Summer 2016
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
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CMR2 570 Strategic Marketing Planning (3 credits)
Overview
Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Terms: Summer 2016
Instructors: Gardner Gregory, Kevin (Summer)
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CPL2 510 Communication and Networking Skills (3 credits)
Overview
Policy : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Callaway, Yvonne (Fall) Walsh, Brendan (Winter) Pitts, Charles (Summer)
**In addition to Wednesday classes there will be three Friday classes held on Friday May 13, 20 and June 3 from 18:00 to 21:00.