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CMR2 543 Marketing of Services (3 unit茅s)

Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

Vue d'ensemble

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Trimestres : Hiver 2016

Charg茅s de cours : Moscovitz, David Lewis (Winter)

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