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Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMR2 542 Marketing Principles and Applications (3 unit茅s)

Offered by: Global & Strategic Comm. (脡cole d'茅ducation permanente)

Vue d'ensemble

Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Terms: Automne 2022, Hiver 2023

Instructors: Dellar, Mary; Letovsky, Steven (Fall) Letovsky, Steven (Winter)

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