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Vue d'ensemble
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Automne 2021, Hiver 2022
Instructors: Mukherjee, Ashesh (Fall) Cyrius, Fabienne (Winter)
Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office
Restrictions: Restricted to U2 and U3 students.
