平特五不中

Minerva Class Scheduling Visit for course dates & times.

平特五不中.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

Derni猫res mises 脿 jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 452 Consumer Behaviour (3 credits)

important

Note: This is the 2021鈥�2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2021, Winter 2022

Instructors: Mukherjee, Ashesh (Fall) Cyrius, Fabienne (Winter)

  • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

  • Restrictions: Restricted to U2 and U3 students.

Back to top