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MGCR 352 Principles of Marketing (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Overview

Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2018, Winter 2019, Summer 2019

Instructors: Etemad, Hamid; Kim, Hee Ryung; Dotzel, Thomas; Dellar, Mary (Fall) Lu, Yi; Han, DaHee; Dotzel, Thomas; Yang, Nathan; Royce, Charles; Sarigollu, Emine (Winter) Dellar, Mary; Cyrius, Fabienne (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management

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