Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Royce, Charles (Fall) Cyrius, Fabienne; Yang, Nathan; Dotzel, Thomas; Nobel, Ralph (Winter) Fatemi-Shariatpanahi, Hajar; Royce, Charles (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management