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MRKT 453 Advertising Management (3 credits)

Note: This is the 2014鈥�2015 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.

Terms: Fall 2014, Winter 2015

Instructors: Mackalski, Robert (Fall) Mackalski, Robert (Winter)

  • Prerequisite: MRKT 452

  • Prerequisite (Continuing Studies): MGCR 352; MRKT 452 or Departmental approval

  • Note: Continuing Studies section-check Calendar

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