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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2014, Winter 2015, Summer 2015
Instructors: Han, DaHee; Sarigollu, Emine; Etemad, Hamid; Royce, Charles; Soroka, Robert H S (Fall) Dotzel, Thomas; Faber, Aida; Cyrius, Fabienne; Nobel, Ralph (Winter) Delorme, Bruno; Mendenhall, Zachary (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management