Note: This is the 2011鈥�2012 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.
Overview
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Terms: This course is not scheduled for the 2011-2012 academic year.
Instructors: There are no professors associated with this course for the 2011-2012 academic year.
- Prerequisite: MGCR 352