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Overview
Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.
Terms: Fall 2011
Instructors: Moscovitz, David Lewis; Keller, Wendy Ilse (Fall)
Prerequisite: MGCR 352