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MRKT 351 Marketing and Society (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

Terms: Winter 2012

Instructors: Colas, Philippe (Winter)

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