2019 SSHRC Grants awarded
Congratulations to the Desautels professors who received 2019 SSHRC Grants.
SSHRC Insight Development Grants
Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant
Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant
Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Professor Claire Heeryung Kim awarded 2019 SSHRC Insight Development Grant
Claire Heeryung Kim, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Tim Horton鈥檚 Struggles to Capture U.S. Market
Assistant Professor (Teaching)聽Robert Mackalski reflects on the distinctives of the Tim Horton鈥檚 brand and explains why the company is failing to overtake competitors in the U.S.
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Made to break? A taxonomy of business models on product lifetime extension
Authors: Myriam Ertz, S茅bastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin
Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880
Abstract:
Yu Ma article selected as a聽finalist聽2019 Paul E. Green Award
Congratulations to Yu Ma,聽Associate Professor of Marketing and Bensadoun Scholar,聽 whose article 鈥淭he Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases鈥� has been聽selected as one of four finalists for the Journal of Marketing Research鈥檚 2019 Paul E. Green Award
The Paul E. Green Award recognizes the best article in the Journal of Marketing Research within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.
Publication: Journal of Marketing Research, Vol. 55, No. 2, April 2018
Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal
This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win鈥搘in opportunities for themselves and for consumers.
Professor Dub茅 awarded funding for new study
The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).
Does social capital moderate the association between children's emotional overeating and parental stress? A cross-sectional study of the stress-buffering hypothesis in a sample of mother-child dyads
Authors: Jennifer Mandelbaum, Spencer Moore, Patricia P. Silveira, Michael J. Meaney, Robert D. Levitan, and聽Laurette Dub茅
Publication: Social Science and Medicine, Forthcoming
Abstract:
Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum
Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dub茅
Publication: PLoS ONE, 14(2): February 2019, e0212290
Abstract:
Professor Yang invited to prestigious retail conference
Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.
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Pollution avoidance and green purchase: The role of moral emotions
Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu
Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310
Abstract:
Can Tim Hortons recapture the magic?
CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a聽product that taps into the beloved off-menu order.聽
Listen to CBC radio clip (at 1:28 min)
The internet: A friend or a foe?
Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a 鈥渄en of comparisons,鈥� warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.
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When advertising gets socially active
Gillette鈥檚 new ad about 鈥渢oxic masculinity鈥� belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.
Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.
