Factors affecting customer satisfaction on online shopping holiday
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarig枚ll眉
Publication: Marketing Intelligence and Planning, Forthcoming Abstract:
On the Reference Point Effect of Reserve and Buy It Now prices
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, Forthcoming Abstract:
Online shopping convenient but isolating
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.
For Canadian retailers, digitization is key to surviving the pandemic
Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.
As the retail industry evolves, so too does retail education
The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new 平特五不中-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.
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COVID-19 pandemic creates new opening for innovation in primary care
As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dub茅 identifies an opportunity for large-scale innovation with primary care at the centre.
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Strengthening the economy through convergence and innovation
Professor Laurette Dub茅 joins The Future Economy to discuss how convergence and innovation can work together to build Canada鈥檚 economy.
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Meet the MMR program directors
The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at 平特五不中.听
Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.
Quebec鈥檚 new COVID-19 ad campaign exposes virus impact
The Quebec government is rolling out a new public health campaign featuring individuals who have first-hand experience with the severity of COVID-19. Professor Laurette Dub茅 comments on the polarizing responses to fear campaigns.
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Toward a more resilient convergence economy
Contrary to the prevailing model, a convergence economy emphasizes resilience over hyper-competitiveness, writes Professor Laurette Dub茅 in an op-ed for the Montreal Gazette.
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Delve: The Internet Effect in the Time of Coronavirus
It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.
Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars
When it comes to weight loss, can another person鈥檚 success motivate our own鈥攁nd does this principle apply in the workplace?
New research from Nathan Yang, Assistant Professor of Marketing at 平特五不中, and co-author Kosuke Uetake from Yale School of Management looks at how a group setting affects a person鈥檚 dieting journey and reveals potential lessons for organizations that want to motivate staff.
Desautels research reveals cross-media synergy
New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
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Learning in Retail Entry
Author: Nathan Yang
Publication: International Journal of Research in Marketing, Forthcoming
Abstract:
Delve: Can Club Stores Help Consumers Make Healthier Choices?
New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.
This article is brought to you by Delve, the official thought leadership publication of 平特五不中's Desautels Faculty of Management.
