Program Requirements
** This program is no longer offered **
Complementary Course (3 credits)
3 credits from:
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CGM2 610 Project Management: Tools and Techniques.
(3 credits)
Overview
Management : Analysis of the development, scheduling, and planning of projects in both public and private organizations. Focus on theories of project management from initiation of a project to close-out. Exploration of project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics applicable to projects of various sizes, types and degrees of complexity.
Terms: Fall 2024, Winter 2025
Instructors: Chasse, Andrew (Fall) Chasse, Andrew (Winter)
Restrictions: Not open to students who have taken CGM2 510. Not open to Special Students.
Course may be offered in person or online with synchronous and asynchronous components.
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CPRL 515 Fund-raising and Philanthropy (3 credits)
Overview
Public Relations : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 532 Public Relations Event Management (3 credits)
Overview
Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 535 Public Opinion and Public Policy (3 credits)
Overview
Public Relations : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Corequisite: CPRL 531
