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MRKT 456 Business to Business Marketing (3 unit茅s)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2023-2024 academic year.

Instructors: There are no professors associated with this course for the 2023-2024 academic year.

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