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CPRL 644 Integrated Digital Communications (3 unités)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

Relations publiques : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.

Terms: Hiver 2024

Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

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