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CMIS 543 Digital Customer Experience (3 credits)

Offered by: Technology & Innovation (School of Continuing Studies)

Overview

Management Information Systems : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

Terms: Winter 2023

Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

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