平特五不中

Minerva Class Scheduling Visit for course dates & times.

平特五不中.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

Derni猫res mises 脿 jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

RETL 611 360-Degree Customer Insight (3 credits)

important

Note: This is the 2021鈥�2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

RETL : Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.

Terms: Fall 2021

Instructors: Mukherjee, Ashesh (Fall)

  • Restriction: Open only to masters' students within the Desautels Faculty of Management.

Back to top