Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
This Graduate Certificate program is designed for students with a Bachelor of Commerce who are interested in starting a business of their own. The program provides a thorough understanding of what is required to start and maintain a sustainable venture, with a specific focus on the needs of contemporary entrepreneurs. This includes adapting to various circumstances in a world where business and the global marketplace are rapidly changing, emphasizing modern approaches to entrepreneurial practices.
In addition to the admission requirements stipulated for Graduate Certificates, students must have a Bachelor of Commerce degree with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
Required Courses (12 credits)
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CEN2 500 New Venture Formation (3 credits)
Overview
Entrepreneurship : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Terms: Fall 2020
Instructors: McCully, Philip (Fall)
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CEN2 505 Sales and Negotiation Strategies (3 credits)
Overview
Entrepreneurship : Identify target customers, crystalize the venture鈥檚 customer value proposition, and develop an effective sales plan. Also, 鈥渨in-win鈥� business negotiation techniques will be reviewed.
Terms: This course is not scheduled for the 2020-2021 academic year.
Instructors: There are no professors associated with this course for the 2020-2021 academic year.
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CEN2 506 Financing Startups and Ventures (3 credits)
Overview
Entrepreneurship : Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
Terms: Winter 2021
Instructors: Sacksner, Jeffrey (Winter)
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CEN2 510 Practical Entrepreneurship Management (3 credits)
Overview
Entrepreneurship : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Terms: Summer 2021
Instructors: McCully, Philip (Summer)
Complementary Course (3 credits)
3 credits from:
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CGM2 510 Project Management: Tools and Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2020, Winter 2021, Summer 2021
Instructors: Gauthier, Sylvain; Corbeil, Linda (Fall) Gauthier, Sylvain (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CMIS 530 Digital Analytics and Targeting (3 credits)
Overview
Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Terms: Fall 2020
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMIS 542 Strategic Internet Marketing (3 credits)
Overview
Management Information Systems : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Terms: This course is not scheduled for the 2020-2021 academic year.
Instructors: There are no professors associated with this course for the 2020-2021 academic year.
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 credits)
Overview
Management Information Systems : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: Winter 2021
Instructors: Muscott, Adam (Winter)
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CMS2 521 Applied Management Statistics (3 credits)
Overview
Management Science (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Terms: Fall 2020, Winter 2021, Summer 2021
Instructors: Kelome, Djivede (Fall) Chernitsky, Gabriel (Winter) Kelome, Djivede (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CPL2 524 Introduction: International Business (3 credits)
Overview
Policy : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Terms: Fall 2020
Instructors: Saba, John (Fall)
Core Program
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
