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MRKT 655 Marketing Planning (3 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : The design and implementation of marketing plans. Emphasis on management decision- making; approaches and techniques for formulating marketing objectives; identifying alternate strategies; preparing the marketing plan; implementing and controlling the plan.

Terms: Fall 2020, Summer 2021

Instructors: Gialloreto, Louis (Fall) Gialloreto, Louis (Summer)

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