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Overview

Faculty of Agric & Envir Sci : Concepts and skills relevant to establishing new or managing existing business ventures in the agricultural, bioresource engineering, environmental, and food sectors (agri-food and agribusiness). Business organization, overview of current organizations in these sectors, business partnership, as well as understanding the market structure, niche markets, and opportunities. New product development, customer values, raising start-up capital, and different business strategies are explored. Class discussion, business case studies, assignments, student presentations, and current entrepreneurship literature related to agri-food and agribusiness are used throughout the course to reinforce concepts, in addition to guest lectures from agri-food and agribusiness sectors.

Terms: Winter 2020

Instructors: Vincent, John William (Winter)

• Restriction(s): Open to U2 and above.