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CPRL 540 Communication Planning (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.

Terms: Winter 2018, Summer 2018

Instructors: Hirst, Elizabeth Jane (Winter) Hirst, Elizabeth Jane (Summer)

  • Prerequisites: CPRL 530 and CPRL 535

  • Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.

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