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CMRK 200 Fundamentals of Marketing (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Fall 2017, Winter 2018, Summer 2018

Instructors: Dellar, Mary (Fall) Royce, Charles (Winter) Dellar, Mary (Summer)

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