Note: This is the 2017鈥�2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Fall 2017, Winter 2018, Summer 2018
Instructors: Royce, Charles (Fall) Royce, Charles (Winter) Royce, Charles (Summer)
