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Program Requirements
Ce programme s'adresse 脿 ceux qui d茅sirent travailler en relations publiques et en communications, aux gestionnaires responsables des activit茅s de relations publiques et des communications ou aux praticiens qui souhaitent parfaire leur formation. Les 茅tudiants se familiarisent avec divers domaines de sp茅cialit茅 et se pr茅parent 脿 faire carri猫re dans les secteurs des services-conseils, des entreprises ou des organismes sans but lucratif. Le mat茅riel de cours est r茅guli猫rement revu afin d鈥檡 int茅grer les nouvelles technologies et les enjeux en 茅mergence. Le programme permet d'acqu茅rir des comp茅tences, mais il est surtout ax茅 sur les aspects strat茅giques des relations publiques.
Cours obligatoires (21 unit茅s)
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CPRL 510 Fundamentals of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Terms: Automne 2016, Hiver 2017
Instructors: Papastefanou, Nicolette (Fall) Papastefanou, Nicolette (Winter)
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CPRL 520 Applied Public Relations Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Terms: Automne 2016, Hiver 2017
Instructors: Callaway, Yvonne (Fall) Callaway, Yvonne (Winter)
Corequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
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CPRL 530 Internal Stakeholder Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Terms: Automne 2016
Instructors: Walsh, Brendan (Fall)
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CPRL 531 Media Context and Applications (3 unit茅s)
Vue d'ensemble
Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Terms: Hiver 2017
Instructors: Papastefanou, Nicolette (Winter)
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CPRL 535 Public Opinion and Public Policy (3 unit茅s)
Vue d'ensemble
Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Terms: Hiver 2017
Instructors: Creighton, Jennifer (Winter)
Corequisite: CPRL 531
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CPRL 540 Communication Planning (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Creighton, Jennifer (Fall) Creighton, Jennifer (Winter) Creighton, Jennifer (Summer)
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.
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CPRL 541 Ethics in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Public relations practitioner's role and influence in the ethical organization: corporate social responsibility, laws and regulations on governance, and public accountability. Legal and ethical behaviour related to sustainable development and globalization. The ethical public relations practitioner: professionalism, codes of ethics, issues in practice.
Terms: Automne 2016
Instructors: Hirst, Elizabeth Jane (Fall)
Cours compl茅mentaires (9 unit茅s)
De 3 脿 6 unit茅s parmi les cours suivants :
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CPRL 533 Communications in the Corporate Sector (3 unit茅s)
Vue d'ensemble
Relations publiques : This course will provide exposure to issues and functions essential for practice in the corporate sector, issues management, crisis communications, financial communications, branding and reputation management, as well as communications related to mergers and acquisitions. It will also provide the basic financial literacy necessary for any communications management professional.
Terms: Hiver 2017
Instructors: Pitts, Charles (Winter)
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CPRL 534 Communications in the Not-For-Profit Sector (3 unit茅s)
Vue d'ensemble
Relations publiques : This course will provide exposure to issues and stakeholders important to not-for-profit organizations: NGOs, charitable foundations, cultural organizations, health and education institutions and community organizations. It will cover socio-political issues affecting these organizations as well as planning and methods for communications with donors, volunteers, regulators, funding agencies and corporate partners.
Terms: This course is not scheduled for the 2016-2017 academic year.
Instructors: There are no professors associated with this course for the 2016-2017 academic year.
De 3 脿 6 unit茅s parmi les cours suivants :
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CGM2 510 Project Management: Tools and Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Chasse, Andrew (Fall) Chasse, Andrew; Lapointe, Deirdre (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the third lecture day.
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CMIS 530 Digital Analytics and Targeting (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Terms: Automne 2016
Instructors: Aldik, Fares (Fall)
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CMIS 542 Strategic Internet Marketing (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Terms: Automne 2016
Instructors: Muscott, Adam (Fall)
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CMIS 544 Social Media Marketing and Technology (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Examines the use of social media in business, new channels of marketing, advertising and communication that make up the social media space, leveraging marketing channels for optimal results. Utilizes case studies and lab exercises from large corporations and small business to provide hands-on experience and real-world examples.
Terms: Hiver 2017
Instructors: Muscott, Adam (Winter)
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Delorme, Bruno (Fall) Royce, Charles (Winter) Royce, Charles (Summer)
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CORG 551 Behaviour in Organizations (3 unit茅s)
Vue d'ensemble
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Terms: Automne 2016, Hiver 2017, 脡t茅 2017
Instructors: Gray, David; Sylvain, Nathalie-Michele (Fall) Callender, Shauna; Gray, David; Firsova, Nadege (Winter) Sylvain, Nathalie-Michele; Firsova, Nadege (Summer)
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CPRL 515 Fund-raising and Philanthropy (3 unit茅s)
Vue d'ensemble
Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Terms: 脡t茅 2017
Instructors: Lynch, Shaun (Summer)
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CPRL 532 Public Relations Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Terms: Automne 2016
Instructors: Lefebvre, Michel (Fall)
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CPRL 590 Topics in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Specialized course covering an advanced topic in the public relations management area selected from current issues or themes in literature.
Terms: This course is not scheduled for the 2016-2017 academic year.
Instructors: There are no professors associated with this course for the 2016-2017 academic year.
Ou tout autre cours de niveau 500 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2016-2017 (last updated ao没. 26, 2016) (disclaimer)