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Program Requirements

Required Courses (12 credits)

• CPRL 510 Fundamentals of Public Relations (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

  Terms: Fall 2016, Winter 2017

  Instructors: Papastefanou, Nicolette (Fall) Papastefanou, Nicolette (Winter)

• CPRL 520 Applied Public Relations Communication (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.

  Terms: Fall 2016, Winter 2017

  Instructors: Callaway, Yvonne (Fall) Callaway, Yvonne (Winter)

  • Corequisite: CPRL 510

  • Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.

• CPRL 530 Internal Stakeholder Communication (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).

  Terms: Fall 2016

  Instructors: Walsh, Brendan (Fall)

  • Corequisites: CPRL 510 and CPRL 520

• CPRL 531 Media Context and Applications (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

  Terms: Winter 2017

  Instructors: Papastefanou, Nicolette (Winter)

  • Corequisites: CPRL 510 and CPRL 520

Complementary Course (3 credits)

3 credits from:

• CGM2 510 Project Management: Tools and Techniques (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

  Terms: Fall 2016, Winter 2017, Summer 2017

  Instructors: Chasse, Andrew (Fall) Chasse, Andrew; Lapointe, Deirdre (Winter) Chasse, Andrew (Summer)

  • Restrictions: Open to students currently in a program. Not open to Special Students.

  • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the third lecture day.

• CPRL 515 Fund-raising and Philanthropy (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.

  Terms: Summer 2017

  Instructors: Lynch, Shaun (Summer)

• CPRL 532 Public Relations Event Management (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

  Terms: Fall 2016

  Instructors: Lefebvre, Michel (Fall)

• CPRL 535 Public Opinion and Public Policy (3 credits)

  Offered by: Career & Professional Develop (School of Continuing Studies)

  Overview

  Public Relations : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.

  Terms: Winter 2017

  Instructors: Creighton, Jennifer (Winter)

  • Corequisite: CPRL 531