Program Requirements
Required Courses (12 credits)
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CEN2 500 New Venture Formation (3 credits)
Overview
Entrepreneurship : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Terms: Fall 2015, Winter 2016
Instructors: McCully, Philip (Fall) McCully, Philip (Winter)
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CEN2 505 Sales and Negotiation Strategies (3 credits)
Overview
Entrepreneurship : Identify target customers, crystalize the venture鈥檚 customer value proposition, and develop an effective sales plan. Also, 鈥渨in-win鈥� business negotiation techniques will be reviewed.
Terms: Fall 2015
Instructors: Durante, Domenico (Fall)
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CEN2 510 Practical Entrepreneurship Management (3 credits)
Overview
Entrepreneurship : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Terms: Winter 2016
Instructors: Hamaoui Chemtob, Rachel (Winter)
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CPL2 553 Small Business Management (3 credits)
Overview
Policy : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Terms: Fall 2015
Instructors: Whittaker, Gary (Fall)
Complementary Course (3 credits)
3 credits from:
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CCLW 511 Law 1 (3 credits)
Overview
Law (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Sepinwall, Bernard (Fall) Khadjavi, Hodjat (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools & Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Kamel, Michael Ezzat; Farha, Shadi (Fall) Farha, Shadi; Kamel, Michael Ezzat (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**In addition to Monday classes there will be three Saturday classes held on Saturday May 7, 28 and July 16 from 9:00am to 12:00pm.
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CMR2 543 Marketing of Services (3 credits)
Overview
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Winter 2016
Instructors: Moscovitz, David Lewis (Winter)
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CMR2 556 Buyer Behaviour (3 credits)
Overview
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Winter 2016
Instructors: Royce, Charles (Winter)
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CMR2 566 Global Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Winter 2016, Summer 2016
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
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CPL2 510 Communication and Networking Skills (3 credits)
Overview
Policy : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Terms: Fall 2015, Winter 2016, Summer 2016
Instructors: Callaway, Yvonne (Fall) Walsh, Brendan (Winter) Pitts, Charles (Summer)
**In addition to Wednesday classes there will be three Friday classes held on Friday May 13, 20 and June 3 from 18:00 to 21:00.
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CPL2 524 Introduction: International Business (3 credits)
Overview
Policy : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Terms: Fall 2015, Winter 2016
Instructors: Horowitz, David (Fall) Saba, John (Winter)
Core Program
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CPL2 533 Developing Leadership Skills (3 credits)
Overview
Policy : Role of leadership training and development in personal and organizational effectiveness. Assessing and developing personal leadership skills; developing leaders in organizational settings.
Terms: Winter 2016
Instructors: Saggers, Robert E (Winter)
Or any other 500- or 600-level course offered and approved by Career and Professional Development.