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CMR2 543 Marketing of Services (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Terms: Winter 2015

Instructors: Moscovitz, David Lewis (Winter)

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