ƽÌØÎå²»ÖÐ

CMR2 564 Marketing Communications: A Strategic Approach (3 credits)

Note: This is the 2013–2014 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Terms: Winter 2014

Instructors: Desrosiers, Lee (Winter)

Back to top