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Overview
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Moscovitz, David Lewis; Keller, Wendy Ilse (Fall) Moscovitz, David Lewis; Dracopoulos, George (Winter) Moscovitz, David Lewis (Summer)