ƽÌØÎå²»ÖÐ

CPRL 225 Social and Traditional Media Relations (3 credits)

Note: This is the 2011–2012 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Public Relations : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

Terms: Winter 2012

Instructors: Durocher, Andre (Winter)

Back to top