/neuro/taxonomy/term/1096/all en /neuro/about/staff/visual-identity-guide-and-templates <h2><b>A UNIFIED BRAND IDENTITY FOR A SINGLE PURPOSE </b></h2> <p><b>The Neuro signature is the primary expression of our identity and functions as our visual short-hand. Its consistent positioning on <u>all</u> digital and legacy materials signals The Neuro’s “ownership” of each item. The two elements of The Neuro signature are the logo “Neuro” with icon, and the logo nomenclature “Montreal Neurological Institute-Hospital”.</b></p> <p><strong>The Neuro Visual Identity Guide and Templates are intended for Neuro faculty and staff, and are a resource for developing marketing and communications materials.The logos and design elements within the template files should not be manipulated in any way. </strong></p> <p><strong>They should never be given to a third party without permission of The Neuro’s Communications Office.</strong></p> <h3>DOWNLOADS</h3> <div class="tabs vertical"> <ul class="tab-nav"> <li><a href="#">Visual Identity Guidelines</a></li> <li><a href="#">Business Cards</a></li> <li><a href="#">Neuro Email Signature</a></li> <li><a href="#">Letterhead</a></li> <li><a href="#">Logos</a></li> <li><a href="#">Neuro Event Poster</a></li> <li><a href="#">Powerpoint Presentation</a></li> <li><a href="#">Scientific Poster Session</a></li> <li><a href="#">Neuro Zoom Virtual backgrounds</a></li> </ul> <div> <h2>Visual Identity Guidelines</h2> <p>This document includes information on:</p> <ul> <li>BRAND ESSENCE</li> <li>BRAND IDENTITY</li> <li>BRAND ARCHITECTURE</li> <li>BRAND IN ACTION (Email Signatures, Business Cards, Letterhead, Envelopes, Powerpoint Presentations, Scientific Poster Sessions, Neuro Event Posters, The Logo Symbol)</li> </ul> <p><a href="/neuro/files/neuro/visual_identity_guidelines_oct19-20.pdf" target="_blank"><img alt="Front cover of Visual Identity Guideline " height="292" width="522" style="width: 522px; height: 292px;" class="file-original " src="/neuro/files/neuro/guideline-thumb-cropped.png" /></a></p> <p><a href="/neuro/files/neuro/visual_identity_guidelines_oct19-20.pdf" target="_blank">Download Visual Identity Guideline (PDF - 5.2 mb)</a></p> </div> <div> <h2>Business Cards</h2> <p>Business cards are recto-verso with French information on one side and English on the other.</p> <p><img alt="Neuro business card 2020" height="382" width="320" style="width: 300px; height: 358px;" class="file-large " src="/neuro/files/neuro/styles/wysiwyg_large/public/bcard-template-bilingual-final.png?itok=kd1QipKW" /></p> <p>To order cards, please fill out this <a href="https://at.theneuro.ca/business-cards">form</a>.</p> </div> <div> <h3>Neuro Email signature</h3> <div> <p><img alt="Neuro email signature" height="121" width="500" class="media-element file-extra-large no-float" src="/neuro/files/neuro/styles/wysiwyg_extra_large/public/email-sig-final-feb-6_0.jpg?itok=mlkux5sC" /><br /> Follow <a href="http://neuromedia.mcgill.ca/uploads/email-signature-2020/Neuro2020.htm" target="_blank">this link</a> and copy the page's contents. In MS Outlook, click File, Options, Mail. Click the Signatures button. Select the 'New' button and name your new signature 'Neuro2020'. Then, in the box below, paste the contents of the webpage you copied before. Edit the details to include your name, etc. Press the Save button, then select Neuro2020 as your signature for New messages as well as Replies/Forwards.</p> <strong>For more details:</strong> <p><a href="/neuro/files/neuro/oct16-2020-email-signatures.pdf" target="_blank">Download visual guide to editing email signature</a> (PDF - 122 kb)<br /> <a href="/neuro/files/neuro/newlogo_for_emailsignature.png" target="_blank">Download Neuro logo for email signature</a> (PNG - 25 kb)</p> </div> <h3>Neuro/MUHC Email signature</h3> <div> <p><img alt="Neuro MUHC email template" height="150" width="602" class="media-element file-original no-float" src="/neuro/files/neuro/example-signature.png" /></p> <p>We have developed a new email template for MUHC employees at The Neuro.  This new template ensures that we are all representing The Neuro with the same voice. Enter the required information using the following link and copy the generated template into your Outlook account. <a href="https://neuromedia.mcgill.ca/uploads/email-signature-muhc-2024/">Please use the following link to automatically generate an email signature.</a></p> </div> </div> </div> <div> <h2>Letterhead</h2> <h3>Generic</h3> <p><img alt="Example of generic letterhead" height="277" width="1177" style="width: 540px; height: 127px;" class="file-original " src="/neuro/files/neuro/letterhead-generic-cropped.png" /><br /> <a href="/neuro/files/neuro/generic_letterhead-electronic-feb2020-rev2-feb5.docx" target="_blank">Download generic letterhead</a> (.docx - 121 kb)<br />  </p> <h3>Personalized</h3> <p><img alt="Example of personalized letterhead" height="272" width="1182" style="width: 540px; height: 124px;" class="file-original " src="/neuro/files/neuro/letterhead-personalized-cropped.png" /></p> <p><a href="/neuro/files/neuro/generic_letterhead-personalized-electronic-feb2020-rev-feb5.docx" target="_blank">Download personalized letterhead</a> (.docx - 126 kb)</p> </div> <div> <h2>Logos</h2> <p>The logo should always be used in its bilingual version unless the platform in which it is used is unilingual.</p> <p>There are two versions of the logo: horizontal and vertical. Always favour the horizontal version. The vertical version should be used only when the horizontal one is not suitable for the available space, such as certain digital applications (Facebook avatar, LinkedIn).</p> <ul class="grid"> <li><a href="/neuro/files/neuro/neuro_logo_horiz_rgb_bil.png"><img alt="Example of bilingual logo" height="814" width="1741" class="file-default file-original no-float" src="/neuro/files/neuro/neuro_logo_horiz_rgb_bil.png" /></a> <hr /> horizontal bilingual<br />  </li> <li><a href="/neuro/files/neuro/neuro_logo_horiz_rgb_eng.png"><img height="55" width="160" style="width: 160px; height: 55px;" class="file-default " src="/neuro/files/neuro/styles/wysiwyg_medium/public/neuro_logo_horiz_rgb_eng.png?itok=FuiJeHAK" alt="" /></a> <hr /> horizontal English</li> <li><a href="/neuro/files/neuro/neuro_logo_horiz_rgb_fr.png"><img height="55" width="160" style="width: 160px; height: 55px;" class="file-default " src="/neuro/files/neuro/styles/wysiwyg_medium/public/neuro_logo_horiz_rgb_fr.png?itok=8dGumBnM" alt="" /></a> <hr /> horizontal French</li> <li><a href="/neuro/files/neuro/neuro_logo_vertical_rgb_bil.png"><img alt="Example of vertical logo" height="1244" width="1305" class="file-default file-original no-float" src="/neuro/files/neuro/neuro_logo_vertical_rgb_bil.png" /></a> <hr /> vertical bilingual</li> </ul> <p><a href="/neuro/files/neuro/oct16-2020-use-of-logo.pdf" target="_blank">Download Use of Brand Logo guideline</a> (PDF - 712 kb)<br /> <br /> <a href="/neuro/files/neuro/neuro_logo_horiz_rgb_bil.png" target="_blank">Download horizontal, bilingual logo</a> (PNG)<br /> <a href="/neuro/files/neuro/neuro_logo_vertical_rgb_bil.png" target="_blank">Download vertical, bilingual logo</a> (PNG)<br /> <a href="/neuro/files/neuro/neuro_logo_horiz_rgb_eng.png" target="_blank">Download horizontal English logo</a> (PNG)<br /> <a href="/neuro/files/neuro/neuro_logo_horiz_rgb_fr.png" target="_blank">Download horizontal French logo</a> (PNG)<br /> <br /> For high-resolution versions of the logos, please contact <span class="spamspan"><span class="u">communications.neuro</span> [at] <span class="d">mcgill.ca</span><span class="h"> (subject: High-resolution%20or%20Unilingual%20logos) </span><span class="a"> (Neuro Communications)</span><span class="e"><!--target="_blank"--></span></span>.</p> </div> <div> <h2>Neuro Event Poster</h2> <p>The Neuro is committed to providing an attractive environment for patients, visitors, and other guests. Posters for events at The Neuro must follow the template guide below.  Event poster design and printing is provided by <a href="http://neuromedia.mcgill.ca/" target="_blank">Neuro Media Services</a>. The Communications Office will review any posters and displays of an educational, promotional or informational nature. All posters must be first approved by the Communications Office.</p> <p>Please see poster guidelines on pages 30-31 of the <a href="/neuro/files/neuro/visual_identity_guidelines_oct16-20.pdf">Visual Identity Guide and Templates</a>.</p> </div> <div> <h2>Powerpoint Presentation</h2> <p><img alt="Example of powerpoint slides" height="2550" width="3300" style="width: 540px; height: 417px;" class="file-original " src="/neuro/files/neuro/neuro-ppt-example.png" /><br /> <a href="/neuro/files/neuro/neuro-powerpoint-16x9-final-feb2020.pptx" target="_blank">Download 16x9 Powerpoint template</a> (.pptx - 1.2 mb) <br /> <a href="/neuro/files/neuro/neuro-powerpoint-4x3-final-feb2020.pptx" target="_blank">Download 4x3 Powerpoint template</a> (.pptx - 547 kb)</p> </div> <div> <h2>Scientific Poster Session</h2> <p><img alt="Example of scientific poster session" height="724" width="954" style="width: 540px; height: 410px;" class="file-original " src="/neuro/files/neuro/neuro-scientifi-poster-example.png" /><br /> <a href="/neuro/files/neuro/oct16-2020-scientific-posters.pdf" target="_blank">Download Scientific Poster Session guidelines</a> (PDF)</p> <p><span class="file"><img class="file-icon" alt="File" title="application/vnd.openxmlformats-officedocument.presentationml.presentation" src="/neuro/modules/file/icons/x-office-presentation.png" /> <a href="/neuro/files/neuro/scientific-poster-session-template_0.pptx" type="application/vnd.openxmlformats-officedocument.presentationml.presentation; length=1739772">scientific-poster-session-template.pptx</a></span></p> </div> <div> <h2>Neuro Zoom Virtual Backgrounds</h2> <p><span class="file"><img class="file-icon" alt="Image icon" title="image/png" src="/neuro/modules/file/icons/image-x-generic.png" /> <a href="/neuro/files/neuro/virtualbackgrounds_16x9_background_0.png" type="image/png; length=234860">virtualbackgrounds_16x9_background.png</a></span></p> <p><span class="file"><img class="file-icon" alt="Image icon" title="image/png" src="/neuro/modules/file/icons/image-x-generic.png" /> <a href="/neuro/files/neuro/virtualbackgrounds_16x9_background_teal_gradient.png" type="image/png; length=254660">virtualbackgrounds_16x9_background_teal_gradient.png</a></span></p> <p><span class="file"><img class="file-icon" alt="Image icon" title="image/png" src="/neuro/modules/file/icons/image-x-generic.png" /> <a href="/neuro/files/neuro/virtualbackgrounds_16x9_background_teal_gradient_alt.png" type="image/png; length=295257">virtualbackgrounds_16x9_background_teal_gradient_alt.png</a></span></p> <p><span class="file"><img class="file-icon" alt="Image icon" title="image/png" src="/neuro/modules/file/icons/image-x-generic.png" /> <a href="/neuro/files/neuro/virtualbackgrounds_16x9_background_light_purple_haze.png" type="image/png; length=237240">virtualbackgrounds_16x9_background_light_purple_haze.png</a></span></p> </div> <p> Tue, 21 Apr 2015 14:53:43 +0000 marc-andre.meloche@mcgill.ca 1408 at /neuro