Vivek Astvansh
- Ph.D. in Business Administration from Ivey Business School, University of Western Ontario, Canada, 2014-2019
- Master of Science聽in Business from聽Wisconsin School of Business, University of Wisconsin-Madison, USA, 2012-2014
- MBA from Indian Institute of Management Lucknow, India, 2009-2012
- Bachelor of Technology聽in Computer Engineering from聽Aligarh Muslim University, 1996-2000
- B.Com.: MRKT 354: Marketing Strategy
- MMA: MRKT 671: Advanced Marketing Analytics
- MMA: MRKT 672: Pricing Analytics
- MBA: MRKT 684: Marketing Intelligence
- PhD: MRKT 701: Topics in Marketing Strategy
Vivek is an academic researcher. He is currently researching how corporate governance actors (e.g., short sellers that have a short position, activist institutional investors that have a long position, NGOs that hold a nonfinancial stake) shape a firm鈥檚 actions that can affect consumers.
Vivek is an empiricist. He obtains quantitative and experimental data and analyzes them using econometrics and machine learning to test his hypotheses. His research has been published in (among others) Harvard Business Review听(HBR; two articles),听Journal of the Academy of Marketing Science聽(JAMS; one article), Journal of Marketing (JM, one article), Manufacturing & Service Operations Management (M&SOM, one article), and Production and Operations Management聽(POM, two articles).
Vivek teaches in undergraduate, masters, doctoral, and executive education programs. Specifically, he teaches marketing strategy (MRKT 354) in B.Com. program, marketing intelligence (MRKT 658) in MBA program, and advanced marketing analytics (MRKT 671), and pricing analytics (MRKT 673) in residential and online MMA programs. He teaches a Ph.D. seminar (MRKT 710) in marketing strategy. Lastly, he teaches a module on "the language of marketplace and the marketplace of language" in the IMPM (International Masters Program for Managers; ) program, and a Ph.D. seminar in marketing strategy (MRKT 701).
Vivek also teaches "Data Science in Business" (DSCI-D590) to students in the residential and online MS in Data Science students at Indiana University's Luddy School of Informatics, Computing, and Engineering.
Vivek is an Associate Editor at the Journal of Operations Management, and a member of the editorial board of the Production and Operations Management. He is an "ad hoc" reviewer for the Journal of the Academy of Marketing Science, _Journal of Business Ethics,听Human Resource Management Journal, International Journal of Research in Marketing, Journal of Marketing, and Marketing Science.
From July 1, 2018 to May 30, 2023, Vivek was an assistant professor in the department of marketing at Indiana University's Kelley School of Business.
Vivek worked in the technology industry from 2000 to 2012, writing and selling computer code that automated business processes for telecommunications and semiconductor companies, grocery retailers, retail banks, and hospitals in India, United States, Canada, Singapore, Middle East, South Asia, and North Africa. In his last job for the technology industry, Vivek led the corporate marketing for a San Francisco-based analytics company.
- Marketing analytics at Kelley School of Business, Indiana University, 2018-2023
- Introduction to marketing at King's College, University of Western Ontario, fall 2016
- Marketing research at Wisconsin School of Business, University of Wisconsin-Madison, summer 2013
- Services Marketing, Indus World School of Business, India, fall 2011
- Astvansh, Vivek, Kersi D. , and Gerard J. (2024), 鈥淧roduct Recall: A Synthesis of Marketing Findings and Research Directions,鈥� Marketing Letters,听DOI = 10.1007/s11747-024-01009-w. Journal: ; SSRN: .
- Astvansh, Vivek, Anshu , and Hoorsana (2024), Brand Warmth Elicits Feedback, Not Complaints,鈥� Journal of the Academy of Marketing Science.聽DOI - 10.1007/s11747-024-01009-w. Journal: . SSRN: .
- Astvansh, Vivek, Beibei , Tao , and聽Jimmy Chengyuan 2024), 鈥淟abor Unionization and Real Earnings Management: Evidence from Labor Elections,鈥� PLOS ONE. DOI = 10.1371/journal.pone.0292889. Journal: . SSRN: .
- Astvansh, Vivek (2023), 鈥淩esearch: Should Suppliers Cooperate with Companies Entering Bankruptcy?鈥� Harvard Business Review ()
- , Kamran,听and Vivek Astvansh (2023), 鈥淪tock Investors鈥� Reaction to Layoff Announcements: A Meta-analysis,鈥� Human Resource Management Journal.听DOI = 10.1111/1748-8583.12532. Journal: .听厂厂搁狈: .
- Astvansh, Vivek聽and Ethan 听(2023), 鈥淎cademic Business Research: Impact on Academics Versus Impact on Practice,鈥� PLOS ONE, Forthcoming. DOI: 10.1371/journal.pone.0289034.听Journal: ; SSRN:
- , Sudha, Vivek Astvansh, and Kersi D. 听(2023), 鈥淏uyer-Supplier Bankruptcy Courtroom Motions and Buyer鈥檚 Bankruptcy Outcomes鈥� Journal of Marketing.听10.1177/002224292311939. Journal: ; SSRN: .
- Astvansh, Vivek, and Kamran (2023), 鈥淭he Effects of Regulatory Investigation, Outsourcing, and Product Age on Stock Investors鈥� Reaction to an Automobile Recall Announcement,鈥� Journal of Business Research. Journal: ; SSRN: .听
- Astvansh, Vivek, Tao , and Jimmy Chengyuan (2023), 鈥淭he Social Cost of Investor Distraction: Evidence from Institutional Cross-Blockholding,鈥� PLOS ONE. DOI = 10.1371/journal.pone.0286336. DOI = 10.1016/j.jbusres.2023.114052. Journal: ; SSRN: .
- Astvansh, Vivek, Barbara , Andreas B. (2023), 鈥淗ow Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures,鈥� Journal of International Marketing, 31 (3), 1-18. DOI = 10.1177/1069031X221128787. Journal: ; SSRN: .
- Astvansh, Vivek, Yen-Yao , and Wei 听(2022), 鈥淭he Effects of the News Media on a Firm鈥檚 Voluntary Product Recalls,鈥� Production and Operations Management, 31(4), 4223-4244. DOI = 10.1111/poms.13821. Journal: ; SSRN: .
- Astvansh, Vivek, Xiaohu , and Adnan (March 3, 2022), 鈥淩esearch: When Geopolitical Risk Rises, Innovation Stalls,鈥� Harvard Business Review.听Journal: ; SSRN: ; Harvard Publishing, US$ 8.95: .
- Astvansh, Vivek, George P. , and Matthew (2022), 鈥淭he Recall Decision Exposed: Automobile Recall Timing and Process Data Set,鈥� Manufacturing & Service Operations Management, 24(3), 1457鈥�1473.听DOI = 10.1287/msom.2022.1085. Journal: ; SSRN: .
- Astvansh, Vivek and Niket (2022), 鈥淒ifferential Effects of Received Trade Credit and Provided Trade Credit on Firm Value,鈥� Production and Operations Management, 31(2), 781鈥�798.听DOI = 10.1111/poms.13578. Journal: ; SSRN: ; video summary: .
- April 1, 2024, Global News, 鈥淒angers of AI during April Fools鈥� Day,鈥� ()
- March 14, 2024, March 14, 2024, The Conversation, 鈥淲endy鈥檚 鈥楽urge Pricing鈥� Mess Looks Like a Case Study in Stakeholder Conflict,鈥� ().
- October 15, 2023, The Conversation, 鈥淭he Hidden Risks of Buy Now, Pay Later: What Shoppers Need to Know,鈥� (), Yahoo! News (), Press Reader (), Winnipeg Free Press (). Radio Interviews:聽, Calgary. Live at 7:45 a.m. Mountain time, Tuesday, October 17, 2023. Radio hosts: Sue Deyell and Andrew Schultz.听CKNW 980, Vancouver: Pre-taped phone interview. Radio host: Scott ShantzCityNews 570, Kitchener: Live at 1 p.m., Eastern time, Thursday, October 19, 2023. Radio host: Mike Farewell
- May 16, 2023, A panel discussion organized by the Federal University of Goi谩s, Brazil (Portuguese: Universidade Federal de Goi谩s, UFG) on 鈥淭he Reproducibility Crisis in Science,鈥� ()
- May 1, 2023, 鈥淎I at IU,鈥� ()
- February 22, 2023, WTHR (channel 13), 鈥淚MPD: 23-year-old man arrested after bringing handgun with Glock switch to Castleton mall鈥� (); republished by CBS4 ()
- February 22, 2023: Fox News Media, 鈥淓xperts worry mall violence could discourage shoppers鈥� ( for Fox) and ( for CBS)
- January 18, 2022: Indiana University, 鈥淐hatGPT and AI in Teaching and Learning: Opportunities and Challenges鈥� ()
- December 12, 2022: Associated Press, 鈥淲ill ChatGPT put jobs at risk?鈥� (), republished by Yahoo! Finance () and The Global Herald ()
- February 24, 2022: ABC57 News (primetime), 鈥淣avigating social media and disinformation amid world conflict鈥� ()
