Founded in 1974, the (JCR) publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal.
2021聽 |聽 2017 听触听 2016聽 |聽 2014
2021
2017
| DaHee Han, Ashok K. Lalwani and Adam Duhachek, "Power Distance Belief, Power, and Charitable Giving," Journal of Consumer Research, Vol. 44, No. 1, 2017, pp. 182-195. |
2016
| DaHee Han, Adam Duhachek and Nidhi Agrawal, 鈥淐oping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement,鈥� Journal of Consumer Research, Vol. 43, No.3, 2016, 429-447. |
2014
| DaHee Han, Adam Duhachek and Nidhi Agrawal, 鈥淓motions Shape Decisions Through Construal Level: The Case of Guilt and Shame,鈥� Journal of Consumer Research, Vol. 41, No. 4, 2014, pp. 1047-1064. |
| Robert Fisher and Yu Ma, 鈥淭he Price of Being Beautiful: the Negative聽Effects of Attractiveness on Helping Children in Need,鈥� Journal of Consumer聽Research,聽Vol. 41, No. 2, 2014, pp. 436-450. |
