News
Socially responsible behavior boosts profit - if marketing is strong
Published: 3 March 2016
That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.
According to a new study by Modi and Saurabh Mishra, an associate professor at 平特五不中, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.
Read full article: , 3 March, 2016聽
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
