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New Internet Start-Up Hypejar Uses Social Media to Accurately Forecast Demand for Future Products
Published: 11 July 2013
An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management鈥檚 entrepreneurial competition, the Dobson Cup.
... Team leader and Desautels graduate Grant Yim (BCom'03) says 鈥淚t is unique in the fact that there is nowhere else to find, in one place, information about products that have not yet been released. Also, existing market research organisations do not leverage social media, and as such their data is expensive and the sample sizes are smaller.鈥�
Read full article: , July 8, 2013
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