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How retailers can survive Montreal鈥檚 shift to red alert

Published: 7 October 2020

On September 30, 2020, Quebec announced that Montreal鈥檚 COVID alert system would be upgraded to red, with various businesses forced to close their doors for an initial 28-day period. If Quebec cannot get cases under control before then, businesses may be hit with extended closures.

鈥淗opefully small business owners will understand the importance of digitization and moving to the e-commerce world,鈥 says Professor Maxime Cohen of the 平特五不中 Bensadoun School of Retail Management. 鈥淪everal smaller businesses that still haven鈥檛 made the switch will unfortunately be hit quite hard.鈥

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