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Sumanto Chattopdhyay (MBA’90) recently sat down with Impact to discuss his new job as Chairman and CEO of Indian marketing powerhouse Soho Square. The former Ogilvy & Mather Creative Director has only been at the job for a month, but he has already taken steps to set the tone in terms of the corporate culture and the corporate vision.

He takes control of a two-headed company: Soho Square recently merged with a competitor, but the two companies will continue to operate as discreet entities. He is also dealing with a creative scene where much of the young, up-and-coming talent is feeling the pull to go work in Bollywood instead of marketing and advertising agencies.