AI is advancing, but people management still requires a human touch
![Matissa Hollister Matissa Hollister](/desautels/files/desautels/styles/fullwidth_breakpoints_theme_moriarty_small_1x/public/matissa-hollister-400x400.jpg?itok=862Kh8GP×tamp=1674144190)
Data could tell you a lot about your employees鈥 performance, capabilities, and even mental health. But there are risks associated with using algorithms to process this type of data. Artificial intelligence isn鈥檛 yet sophisticated enough to deal with the nuances involved. 鈥淚t won't suggest improvements to reflect a changing context, such as a pandemic,鈥 says Matissa Hollister, an Assistant Professor of Organizational Behaviour at Desautels. 鈥淚t's a cutting-edge technology that encodes the status quo. It will pursue a pre-existing outcome, which it will seek to maximize, come hell or high water.鈥
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