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Step Aside Fashion Week 鈥 Habs Fashion Is Taking Over Montreal

Published: 9 May 2014

You don鈥檛 have to walk far down the streets of Montreal to see what鈥檚 on everyone鈥檚 mind. Habs fans all over the city are boasting their hockey pride with that red, white and blue.

From keeping it simple to going all out, playoff fashion has taken on a life of its own.

... Robert Soroka, a Marketing professor from the 平特五不中 Desautels Faculty of Management, insists the symbolism of 鈥渢he jersey鈥 is all about wanting to be a part of that famous team spirit.

Read full article: , May 8, 2014聽

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