Published: 12 January 2011
You have 30 seconds to tell your story. One, two, three 鈥� go. No easy feat, to be sure, but considerably more difficult when the story you have to tell is about 平特五不中, a 190-year old institution rich in history and accomplishments. But that鈥檚 exactly what is being done in a 30-second television ad running province-wide on French-language TV for the next month.