Elisa Solinas
The University of Southern California
Consumers鈥� reaction to taste-based product modifications/desautelsCategory:聽Desautels Faculty of Management
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.聽...
Today鈥檚 consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don鈥檛 always result in sales...
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